“Working with Blue Heron has been invaluable to our growth and development in China. Betsy helped us uncover some of the more hidden aspects of culture that directly impact how, and how well we do business locally. With her guidance and support I have become much more attuned to what is required for making significant changes and for influencing local stakeholders in China.”
Alexandre Gomes
Sr. V.P. & CFO
Novartis Pharma Greater China