Blue Heron Holdings, LLC

China Strategy for Start-ups and Proactive Leadership Teams

icon-linkedin

US-China Business Advisory

Companies gain superior results with an experienced advisor to guide them through the fundamentals of creating, growing, and refining US-China business initiatives. A strong advisor can increase ROI, decrease risk, and avoid potential pitfalls by augmenting corporate know-how with China-specific insight for making good decisions and avoiding risk. I offer 30 years of first-hand knowledge and experience to provide relevant and credible advice to stakeholders and executives. Have greater confidence in your long-term decision making, increase your chances of success, and reduce the cost of your business strategy for China.

Tools for Executive Leadership, Startups, & Professionals

Advisory Services

  • Corporate development strategy
  • Executive briefings
  • Negotiation support
  • M&A and Joint Venture team integration

Business Facilitation

  • Chinese language support
  • Meeting strategy preparation
  • Positioning and presentation for China
  • Bridge culture and communication gaps

Online Resources

Advisory Services

  • Corporate development strategy
  • Executive briefings
  • Negotiation support
  • M&A and Joint Venture team integration

Business Facilitation

  • Chinese language support
  • Meeting strategy preparation
  • Positioning and presentation for China
  • Bridge culture and communication gaps

Online Resources

Will your new China strategy succeed?
Learn the top 10 considerations you should have when creating your China business strategy.

Download our checklist
I have known Betsy for over twenty-five years, and her ability to understand what is going on in China and to process this into advice specific to each client still amazes me. She is a perfect ‘interpreter’ of American culture and global norms for the Chinese; and of Chinese business practices and culture to non-Chinese. Bridging the two environments can be difficult. Betsy can do it in both English and Mandarin, and with an open and engaging style which makes her very easy to work with.

-Yi Wang, Head of HR, China/Hong Kong. GSK

Betsy began advising HomeAway on China strategy when I served as Chief Development Officer, and continues to work with the team today. She quickly proved to be a tremendous asset to HomeAway’s corporate development and a critical advisor to me and other C team members. Her long-term experience working with Chinese partners and companies and fluency in Mandarin has been critical for HomeAway as we avoided being “roadkill” on the road to China! Betsy was very quick to understand the nuances of our business and is a serious, strategic thinker when looking at a US business and how it might adapt, change, or be consumed in China. Finally, she is an excellent sounding board and partner to have when working in this part of the world. 

- Carl Shepherd, Co-Founder, HomeAway

As an American executive working in a Chinese global company, I find Betsy’s knowledge of US-China communication and relationship-building to be spot on. She knows how to bridge gaps in work-style as well as being a very supportive and insightful coach with strong interpersonal and intercultural ability. Betsy coached me during US repatriation transition and I continue to appreciate her support.

Yolanda Conyers, VP Worldwide Human Resources and Chief Diversity Officer at Lenovo

Betsy was a big help to our company’s Chinese joint venture, with bilingual training and personal coaching for relocated Chinese associates and their families.  Group sessions with the technical teams provided insights and new skills that had never considered by the highly capable Americans who were beginning work in China. Likewise, the inbound Chinese business leaders made good transitions to business and personal life in the USA, which had been problematic for several of our previous Chinese expats. We will continue to involve Betsy in future relocations and training.

Doug Culpon, Global VP