Betsy Neidel is a regular contributor on US–China business topics, policy, and cultural issues. Representative topics and engagements include:
- “Emerging Markets: China”. V&E Women in Technology, Austin.
- “International Business Protocol: CHINA”. San Antonio Free Trade Alliance Export Leaders series.
- “Ethics and Corporate Social Responsibility: Why Culture Matters”. University of Texas: McCombs School of Business MBA program.
- “Chinese Business Culture: Developing Guanxi for China Business Success”. San Antonio ITC Texas Asia Business Series.
- “China and Culture: Implications for Companies with China Operations”. University of Texas: McCombs School of Business MBA/MPA program.
- “Why Culture Matters”. CGBP Management Series. Small Business Development Center of Houston.
- “Global Perspectives: The Rise of China and Your Response”. University of Colorado MBA program. Boulder, Colorado.
- “Intellectual Property Protection in China: Rely on Systems, Not Litigation”. San Antonio International Trade Center Webinar.
- “China by Soundbyte”. Baylor University: Hankamer School of Business Executive MBA Program. Austin, Texas.
- “Why China, Why Now”. US–China Business Forum: Green Texas 2009. US Chamber of Commerce; Office of the Governor of Texas.
- “Why Culture Matters: China, Mexico and the US”. University of Nuevo Leon World Trade Center. Monterrey, Mexico. Global Business Professionals Program. Keynote Speaker.
- “The Big Opportunity in Emerging Markets: Booming Small Business Opportunities in China”. Texas Global Trade Summit. Office of the Governor of Texas.
- “Reaching the Global Marketplace: An Introduction to Import/Export Business”. Service Corp of Retired Executives (SCORE).
- “Understanding Different Cultures Around the Globe: Why Culture Matters”. University of Texas—San Antonio International Trade Center Global Business Professionals Program. Keynote Speaker.
- “Expanding to China—Managing a New Business”. University of Texas San Antonio International Trade Center Global Business Professionals Program.
- “Reading the Tea Leaves—Quo Vadis, China?”. Young Presidents Organization (YPO) Seminar. Austin, Texas.
- “Impact of Beijing Olympics on business between China and Austin”. Interview on KVUE-8 TV.
- “Business with Post-Olympics China: Opportunities and Considerations for Texas Companies”. Austin International Business Group.
- “Sourcing and Manufacturing in Hong Kong and China: Protecting Your IP”. IP Austin: Hong Kong and the gateway to China.
- “Competing in Global Markets: China and the Human Element”. University of Colorado, School of Engineering and Applied Science. Boulder, Colorado.
- “Wen Hua: Chinese Business Culture and How to be Effective”. Business China Conference 2007. University of Texas San Antonio International Trade Center and the Free Trade Alliance.
- “China Market Demographics: Children of Mao and Little Emperors”. Business China Conference 2007. University of Texas San Antonio International Trade Center and Free Trade Alliance.
- “Risk Management: Focus China—Optimizing Results in the Middle Kingdom”. University of Texas San Antonio International Trade Center. Global Business Professionals Series.
- “A Manager’s Guide to Process Improvement: Six Sigma—Not Just for Manufacturing”. Society for Quality Assurance 23rd Annual Meeting.
- “Design for Six Sigma: A Case Study”. American Society for Quality, Chapter 1414, Austin, TX.
- “China in the World Economy: Past, Present, and Future”. University of Texas San Antonio International Trade Center. Business China.
- “Women and International Business: China Perspective”. University of Texas San Antonio, International Trade Center and Small Business Development Center.
- “Six Sigma Applications in Services Process Re-engineering—A DFSS Case Study”. American Society for Quality 15th Annual Services Quality Conference. Las Vegas, NV.
Recent publications include:
- “Negotiations, Chinese Style”. China Business Review.
- “Lean Six Sigma for Government: An Introduction for Government Accountants and Auditors” (co-authored with Leita Hart).
- “China Mobility Issues”. Magnesium Monthly Review.
- “China On My Mind”. Happy Cash Flow Newsletter.
- “International Business Protocol: CHINA”. San Antonio Free Trade Alliance Export Leaders series.