Blue Heron Holdings, LLC

China Strategy for Start-ups and Proactive Leadership Teams

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Opinions

Betsy Neidel is a regular contributor on US–China business topics, policy, and cultural issues. Representative topics and engagements include:

  • “Emerging Markets: China”. V&E Women in Technology, Austin.
  • “International Business Protocol: CHINA”. San Antonio Free Trade Alliance Export Leaders series.
  • “Ethics and Corporate Social Responsibility: Why Culture Matters”. University of Texas: McCombs School of Business MBA program.
  • “Chinese Business Culture: Developing Guanxi for China Business Success”. San Antonio ITC Texas Asia Business Series.
  • “China and Culture: Implications for Companies with China Operations”. University of Texas: McCombs School of Business MBA/MPA program.
  • “Why Culture Matters”. CGBP Management Series. Small Business Development Center of Houston.
  • “Global Perspectives: The Rise of China and Your Response”. University of Colorado MBA program. Boulder, Colorado.
  • “Intellectual Property Protection in China: Rely on Systems, Not Litigation”. San Antonio International Trade Center Webinar.
  • “China by Soundbyte”. Baylor University: Hankamer School of Business Executive MBA Program. Austin, Texas.
  • “Why China, Why Now”. US–China Business Forum: Green Texas 2009. US Chamber of Commerce; Office of the Governor of Texas.
  • “Why Culture Matters: China, Mexico and the US”. University of Nuevo Leon World Trade Center. Monterrey, Mexico. Global Business Professionals Program. Keynote Speaker.
  • “The Big Opportunity in Emerging Markets: Booming Small Business Opportunities in China”. Texas Global Trade Summit. Office of the Governor of Texas.
  • “Reaching the Global Marketplace: An Introduction to Import/Export Business”. Service Corp of Retired Executives (SCORE).
  • “Understanding Different Cultures Around the Globe: Why Culture Matters”. University of Texas—San Antonio International Trade Center Global Business Professionals Program. Keynote Speaker.
  • “Expanding to China—Managing a New Business”. University of Texas San Antonio International Trade Center Global Business Professionals Program.
  • “Reading the Tea Leaves—Quo Vadis, China?”. Young Presidents Organization (YPO) Seminar. Austin, Texas.
  • “Impact of Beijing Olympics on business between China and Austin”. Interview on KVUE-8 TV.
  • “Business with Post-Olympics China: Opportunities and Considerations for Texas Companies”. Austin International Business Group.
  • “Sourcing and Manufacturing in Hong Kong and China: Protecting Your IP”. IP Austin: Hong Kong and the gateway to China.
  • “Competing in Global Markets: China and the Human Element”. University of Colorado, School of Engineering and Applied Science. Boulder, Colorado.
  • “Wen Hua: Chinese Business Culture and How to be Effective”. Business China Conference 2007. University of Texas San Antonio International Trade Center and the Free Trade Alliance.
  • “China Market Demographics: Children of Mao and Little Emperors”. Business China Conference 2007. University of Texas San Antonio International Trade Center and Free Trade Alliance.
  • “Risk Management: Focus China—Optimizing Results in the Middle Kingdom”. University of Texas San Antonio International Trade Center. Global Business Professionals Series.
  • “A Manager’s Guide to Process Improvement: Six Sigma—Not Just for Manufacturing”. Society for Quality Assurance 23rd Annual Meeting.
  • “Design for Six Sigma: A Case Study”. American Society for Quality, Chapter 1414, Austin, TX.
  • “China in the World Economy: Past, Present, and Future”. University of Texas San Antonio International Trade Center. Business China.
  • “Women and International Business: China Perspective”. University of Texas San Antonio, International Trade Center and Small Business Development Center.
  • “Six Sigma Applications in Services Process Re-engineering—A DFSS Case Study”. American Society for Quality 15th Annual Services Quality Conference. Las Vegas, NV.

Recent publications include:

  • “Negotiations, Chinese Style”. China Business Review.
  • “Lean Six Sigma for Government: An Introduction for Government Accountants and Auditors” (co-authored with Leita Hart).
  • “China Mobility Issues”. Magnesium Monthly Review.
  • “China On My Mind”. Happy Cash Flow Newsletter.
  • “International Business Protocol: CHINA”. San Antonio Free Trade Alliance Export Leaders series.